Privacy Policy

Always FIGHT (“Company,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, purchase merchandise, or otherwise interact with us.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information: name, billing/shipping address, email address, phone number, and payment details when you make a purchase.
• Account Information: login details if you create an account with us.
• Transaction Data: order history, donation amounts, and purchase preferences.
• Technical Data: IP address, browser type, device information, and cookies for site functionality and analytics.

2. How We Use Your Information

We use your information to:

• Process and fulfill orders.
• Communicate with you about orders, promotions, and updates.
• Improve our website, products, and customer experience.
• Provide secure payment processing.
• Support charitable donations by tracking proceeds from sales.
• Comply with legal obligations.

3. Sharing of Information

We do not sell or rent your personal information. We may share data only with:

• Service Providers: such as payment processors, shipping carriers, and IT/website support.
• Charity & Research Partners: aggregated, non-personal data about contributions (e.g., donation totals) may be shared for transparency, but your personal details will never be disclosed without consent.
• Legal Requirements: if required by law, regulation, or government request.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable website functionality.
• Analyze traffic and site performance.
• Personalize your shopping experience.
  You may disable cookies in your browser, but some site features may not function properly.

5. Data Security

We implement reasonable security measures (encryption, secure servers, limited access) to protect your information. However, no system is 100% secure, and we cannot guarantee absolute protection.

6. Your Rights

Depending on your location, you may have rights to:

• Access, update, or delete your personal information.
• Opt out of marketing communications.
• Request details on how your data is used.
  To exercise these rights, contact us at info@alwaysfight.org

7. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children.

8. Third-Party Links

Our website may link to third-party sites (such as charities or partners). We are not responsible for their privacy practices.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with an updated effective date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, contact us at:

Always FIGHT

401.954.2351

info@alwaysfight.org

745 River Street, Hyde Park, MA 02136